Research & data

Survey data on first phones for kids

Name: Kite Phone - Landline for Kids UK
Brand: Kite Phone

We publish live data from the 126 UK parents who have taken our free first-phone quiz — real numbers on what families actually want, not industry assumptions.

First Phone Survey 2026

What UK parents actually want from a first phone

We asked UK parents choosing a first phone what matters most. The headline finding: only a small minority rank GPS tracking as their top priority.

Read the findings